The Observer, Sunday 26 December 2010

The classic Chinese text, The Art of War, always has something to say about Rupert Murdoch's activities, so much so that you wonder if the Sun king is actually channelling the wisdom of Sun Tzu, specifically the advice that a commander is more likely to gain victory by watching for the enemy's weakness than through his own strength.

This is what Sun Tzu says: "The good fighters of old first put themselves beyond the possibility of defeat and then waited for an opportunity of defeating the enemy. To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself."

Two short-lived Murdoch challengers

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